.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in financial backing every year, have actually brought up almost $360 thousand until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That stagnation is because of market concentration, elevated governing tensions, and economic uncertainties.ADWEEK talked with 5 VCs who remain to buy adtech companies, even with these obstacles, regarding what they are actually trying to find as well as what they stay away from. Perhaps unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused technologies and industry-specific areas including hooked up TV.